Wordmarks (a.k.a. logotypes) consist of the company’s name, written in a certain typeface. While this may sound very straightforward, as Steve Jobs said, “Simple can be harder than complex.”
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Letterforms are one-letter logos that only include the first letter of the company’s name. Often, brands will have an additional version of their logo that comprises their full business name (called a wordmark or logotype, as explained above), to be used in different occasions.
As letterform logos are small, they’re easily scalable. Even when used in miniscule dimensions, they’re likely to stay recognizable, especially if they have a fairly simple design without too many details. This makes them ideal for app icons, favicons, social media profile pictures and more.
Generally, letterform logos are a good choice for brands that are already reasonably well-known. Otherwise, it can be tricky getting people to know and remember your company’s name. They’re also beneficial for brands with long names.
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